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Harnessing the Search Engines
Google and Yahoo command 75% of the search engine traffic and is a proven forum to showcase your business. The good news is that it doesn't take a rocket scientist to get your presence known. However it does take a plan of action and we can work with you to develop a plan that is designed to provide you with one of the Best Return-on-Investment ratios in marketing...
We measure the following things:
- Are people looking for you on the Internet?
If only a few people are looking for your product or services, we need to measure the expected conversion and the dollars generated. Small numbers are OK as long as the dollars returned are big.
- How much competition is there?
Competition generally determine how high we might get in the organic search results and will be a factor in how much we need to budget in a Pay-Per-Click campaign. We need to measure our potential piece of the pie against return.
- What is our expected ROI?
If the number look good we can launch a trial-balloon campaign and test and measure the results. No other marketing medium provides the reach, feedback, flexibillity, and ROI that the Internet does.
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